Vacancy: Sales and Marketing Executive
Reporting to the Sales Manager
Responsibilities
- Identify target markets and analyze current market trends
- Research customers’ needs and wants as well as competition information
- Devise and implement strategic plans to meet customers’ demands
- Manage promotional activities to endorse products
- Monitor progress of promotional activities and record findings
- Liaise with media stakeholders to ensure appropriate coverage
- Develop effective marketing communication programs
- Monitor marketing campaigns to ensure appropriate execution
- Manage marketing budgets and ensure that all marketing activities are managed within budgets
- Ensure effective distribution of marketing materials
- Secure sponsorships through appropriate soliciting activities
- Monitor competitive activity and evaluate marketing campaigns
- Manage photo shoots and update mailing databases
- Carry out customer surveys to understand demand and manage brand positioning
- Manage periodic analysis of marketing efforts and campaigns
Minimum Requirements
- Degree in marketing or business
- 2 years working experience in sales/marketing environment
- Strong interpersonal skills and capable of working with high degree of independence
- Excellent communication and Computer skills
- Problem solving and decision making skills.
Salary btw 20,000 – 25,000 Kes
CVs to be sent to cvs@careerdirections.co.ke latest by 10th June 2015
