Oxfam International Organization Sustainable livelihoods through Value Chain Development for Pastoral Communities in Turkana
Terms of Reference for Consultancy on Development of Lake Turkana Fish Marketing Strategy
Location: Lodwar
Ref: INT1511
Terms of Reference for Consultancy on Development of Lake Turkana Fish Marketing Strategy
Location: Lodwar
Ref: INT1511
Introduction:
Oxfam is an International Development, Humanitarian and Campaigns Non
Governmental Organization working with others to overcome poverty and
suffering.
In Kenya, Oxfam works
with marginalized communities in the Arid and Semi Arid Lands (ASALs)
and urban informal settlements in Nairobi, focusing on:
- Developing market-based alternative and complementary livelihoods
- Initiating water resource development, management and public health supporting livestock production and marketing,
- Providing emergency humanitarian services
- Supporting governance programs, peace-building and conflict resolution
- Disaster risk reduction and preparedness
- Social protection
Background on Turkana County:
Turkana County is located in northern Kenya and is the largest county
in Kenya bordering Uganda, South Sudan and Ethiopia with a projected
population of 1.2 million inhabitants, 90 percent of whom live below the
poverty line.
Turkana County in Kenya is classified as an arid and semi-arid with majority of its population highly dependent on pastoralism.
Turkana is characterized
by low-fertility soil, a highly variable rainfall pattern, poor quality
services such as health and education, with low access to these
services, high incidences of HIV Aids cases and a very poor
infrastructure such as roads.
The inhabitants of the county rely mainly on pastoralism and livestock production (60%) as the mainstay of their economy and livelihoods,fishing (8%), agropastoralism (20%) and formal employment (12%). Over the years, Turkana has experienced prolonged climate variability, leading to droughts, and related food shortages.
The inhabitants of the county rely mainly on pastoralism and livestock production (60%) as the mainstay of their economy and livelihoods,fishing (8%), agropastoralism (20%) and formal employment (12%). Over the years, Turkana has experienced prolonged climate variability, leading to droughts, and related food shortages.
During such periods,
Oxfam alongside the government and other development agencies have often
undertaken humanitarian interventions by providing food and cash
transfers to enable access to basic necessities for communities living
in this area.
The use of ‘market based
interventions’ to tackle food insecurity has become more prominent in
Oxfam’s programmes in recent years.
These are aimed at
strengthening the local economy, and to enable communities to move away
from reliance on food aid to more empowered, dignified and sustainable
livelihood strategies. . Therefore to tackle the issue of food security
in the long-term, we must address economic security.
Value Chain Development for Pastoral Communities in Turkana
With funding support from the European Union, Oxfam is implementing fish value chain development programme.
Value Chain Development for Pastoral Communities in Turkana
With funding support from the European Union, Oxfam is implementing fish value chain development programme.
The programme’s overall
objective is Securing sustainable livelihoods and food security for poor
women and men in Turkana through development of market opportunities in
the fish sector and building local capacity to link with markets.
The project targets 5000 food insecure men and women, 1000 fisher folk and 500 small traders
Constraints in the Fish Sector
Production status of Lake Turkana fish is currently very low. The general catch and landing volumes especially for Nile Perch are highly variable and uneconomical for commercialization. Profit margins are relatively higher for Nile Perch.
Constraints in the Fish Sector
Production status of Lake Turkana fish is currently very low. The general catch and landing volumes especially for Nile Perch are highly variable and uneconomical for commercialization. Profit margins are relatively higher for Nile Perch.
Unfortunately, more
tilapia is landed and marketed. With Post harvest losses as high as 20
percent the supply gap for fish is apparent with more demand at end
markets far from being saturated.
Value chain systems are
weak and not business-oriented. Fishing remains a traditional practice
with minimum input and minimum return, even though it contributes
significantly to household economy.
Production among fishers
is more focused on volume rather than quality. High post harvest losses
hence remain a critical challenge to profitability of Turkana fish.
Business Development Services are very weak contributing to high poverty
levels and dependence on relief. Fish marketing is highly polarized and
exhibits strong ‘informal organizations’ of contacts.
There are generally weak
producer organizations for collective marketing of fish just as
inadequacies exist in fishers’ sensitization, organizational
development, quality assurance, extension/training, market information,
credit access, infrastructure development and input access.
Over time Oxfam has
trained fishermen and traders to improve hygiene and fish handling
practices, business practices, reduce post harvest losses among others.
There is evidence that fishers and traders are improving fishing and
business practices.
Despite these
improvements, access to profitable and reliable markets. But even if
they were existent, the traders and fishers are not in position to
effectively engage with them.
Enhancing marketing of Lake Turkana Fish
One key area that this project has anticipated to address is to design a marketing strategy for the Lake Turkana fish which will guide the way fish is marketed and improve the efficiency and effectiveness of the entire marketing system of the fish.
Enhancing marketing of Lake Turkana Fish
One key area that this project has anticipated to address is to design a marketing strategy for the Lake Turkana fish which will guide the way fish is marketed and improve the efficiency and effectiveness of the entire marketing system of the fish.
The study on market
analysis for Lake Turkana fish value chain unveiled potential market
opportunities in the local market in Turkana, Kitale, Eldoret, Kisumu,
Nairobi, Busia en route to Democratic of Congo and Rwanda markets and
other regional markets like Southern Sudan.
These market
opportunities are not fully exploited by the fish traders due to
uncoordinated market efforts by the key players in fish trading
Terms of Reference: The overall objective of the study is to develop a Marketing Strategy for fisheries intervention, aiming at livelihood promotion of traders, fishermen and all other value chain actors.
The specific objectives of the study include:
Terms of Reference: The overall objective of the study is to develop a Marketing Strategy for fisheries intervention, aiming at livelihood promotion of traders, fishermen and all other value chain actors.
The specific objectives of the study include:
- To examine the marketing channels for fish in the local, regional and international market
- To assess the market potential for Lake Turkana fish with specific markets identified including processed fish products and the requirements of buyers
- To assess entry requirements into those identified markets
- To explore market margins involved and the possibilities of capturing value in different stages of the chain like wholesaling, processing and retailing
- To assess characteristics of the fish market at the end consumer level in terms of variety, quality, pricing, purchase behaviour including channel preference and reasons for that.
- To map current gaps in the current market structure in relation to the requirements of the existing markets.
- To assess role and involvement of women at various stages of supply chain, and how this can be further strengthened
- To recommend a marketing strategy/options for Fishers and traders to optimise the opportunities in existing markets.
Timeframe: The
whole research process will take approx 21 days to be completed, this
will include: Interaction with Oxfam Management team, fishermen, traders
and report writing.
Consultant / Team Qualifications
The Consultancy team must have a back ground in fish or livestock marketing.
Consultant / Team Qualifications
The Consultancy team must have a back ground in fish or livestock marketing.
At the minimum, the consultant(s) must possess the following:
- At least a Masters Degree in Business related Disciplines with a bias in marketing or strategic management
- 5 years demonstrated experience in business research and/or Practice
- Demonstrate a good understanding of the Arid and Semi Arid Areas (ASALs) with practical working experience or research/Surveys in such environments.
- Experience of effective interaction with local markets, market associations/organisations, national institutions, government departments, and Business service providers.
- Be Conversant with current business models and practice around the Fish sub-sector in the region.
- Good spoken and written communication skills in English and Swahili.
- Proven experience of using participatory tools and methodology.
- Excellent analytical and report writing skills.
Expected Deliverables
The required outputs of this consultancy will be as follows:
The required outputs of this consultancy will be as follows:
- An inception report (maximum five pages) outlining the approach/methodology and execution programme/timetable. This report shall be submitted for review and approval by Oxfam GB two (3) days after the signing of the contract, but before commencement of the work.
- Data collection tools which shall be submitted within three days after acceptance of the methodology for review and approval by Oxfam GB.
- Draft fish marketing strategy and a report which shall be submitted within five days after completion of the field work.
- Presentation of the fish marketing strategy to the stakeholders.
- The final fish marketing strategy which shall be submitted within five days after the stakeholders’ dissemination workshop and shall incorporate both Oxfam and stakeholders inputs.
CLICK HERE to apply online
Application deadline is 4th June 2015
Application deadline is 4th June 2015

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